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Aaker, D. A.

Editor Persona

Publicaciones

publicaciones seleccionadas

libro
- Strategic Market Management. WILEY. 2017
- Strategic Market Management, 11th Edition. WILEY. 2017
- Brand Portfolio Strategy: creating relevance, differentiation, energy, leverage and clarity. Free Press. 2004

publicaciones seleccionadas

libro
- Strategic Market Management. WILEY. 2017
- Strategic Market Management, 11th Edition. WILEY. 2017
- Brand Portfolio Strategy: creating relevance, differentiation, energy, leverage and clarity. Free Press. 2004

Editor de

Brand Portfolio Strategy: creating relevance, differentiation, energy, leverage and clarity 2004

Publicaciones en VIVO

Mapa de la ciencia